We will create a survey and send it out through FaceBook and other social networking sites for a good response and real life knowledge from who will be our Audience.
Thursday, 22 September 2011
Research for Music Video
We will be finding out what type of things our audience would expect in a music video with a title "Out of the clouds", what things come to mind when you hear that title.
We will create a survey and send it out through FaceBook and other social networking sites for a good response and real life knowledge from who will be our Audience.
We will create a survey and send it out through FaceBook and other social networking sites for a good response and real life knowledge from who will be our Audience.
How a Music Video is made
1) The label, artists and management agree what to release.
2) The video commisioner makes a shortlist of possible directors
3) Video commisioner sends the track with a broad brief, ideas etc..
4) Directors provide outline treatments to the video commisioner.
5) A director is chosen and budget and deadlines are agreed.
6) The director develops the idea with storyboards and location photos.
7) An art director, wardrobe people and director of photography are enlisted, locations are booked, sets are designed.
8) The sets are built
9) All personnel are on sight for the shoot (usually one or two days)
10) Shooting complete, the film is transferred to the tape for editing
11) The editor produces a rough cut, which usually takes about 3 days
12) The label, artists and manager view and comment on the rough cut
13) Changes are agreed and made before visual effects are added.
14) Online finished video is passed to label for release to TV stations and airplay in advice of single release.
2) The video commisioner makes a shortlist of possible directors
3) Video commisioner sends the track with a broad brief, ideas etc..
4) Directors provide outline treatments to the video commisioner.
5) A director is chosen and budget and deadlines are agreed.
6) The director develops the idea with storyboards and location photos.
7) An art director, wardrobe people and director of photography are enlisted, locations are booked, sets are designed.
8) The sets are built
9) All personnel are on sight for the shoot (usually one or two days)
10) Shooting complete, the film is transferred to the tape for editing
11) The editor produces a rough cut, which usually takes about 3 days
12) The label, artists and manager view and comment on the rough cut
13) Changes are agreed and made before visual effects are added.
14) Online finished video is passed to label for release to TV stations and airplay in advice of single release.
Music Video Theory
1) A Digi-Pack is a physical album with a front cover, inlay, CD and back cover. It gives the consumer more information about the artist, genre or music and songs etc.
2) Wearing T- Shirts with other band images and logos on is an example of how intertextuality is used in videos, Digi-Packs etc. For example Maroon 5s "Moves like Jagger" is for them singing as a band but has a sub text wich is aimed at Mick Jagger and his impact through music.
3) Intertextuality could be used in the marketing of a Digi-Pack by showing another media text within the album image. Here Kanye West is shown as being on the front of a Magazine in his album/single cover.
4) Goodwin said the 3 possible relationships between lyrics and visuals in a music video are "Illustrating, amplifying or contradicting the lyrics"
5) We would link our artist and genre in to showing/using an iconic image which is known through a certain genre. For example we could link and electric guaitar to Indie Rock
Chosen Artist and Song
After E-mailing alot of different artist asking whether we could create a music video for one of their songs we have come to a conclusion.
We have decided to create a music video for Nick Gardner, and up and coming unsigned artist and a youtube phenomenem. We are going to be using his song "Out of the Clouds" and aiming to make a unique video to go with this song.
We have decided to create a music video for Nick Gardner, and up and coming unsigned artist and a youtube phenomenem. We are going to be using his song "Out of the Clouds" and aiming to make a unique video to go with this song.
Monday, 19 September 2011
Media Language
In todays lesson we have been looking more at different types of media language.
Looking at what these words mean and how we can use them to convey different ideas and interpretations with reguards to different artists and genres. Also to get an understanding of why artists use these different ideas and conventions.
INTERTEXTUALITY- Process of creating meaning through reference to other media texts.
E.G The current song "Moves like Jagger" by Maroon 5 is talking about a different icon artist but portraying it through their own music and interpretations.
Looking at what these words mean and how we can use them to convey different ideas and interpretations with reguards to different artists and genres. Also to get an understanding of why artists use these different ideas and conventions.
INTERTEXTUALITY- Process of creating meaning through reference to other media texts.
E.G The current song "Moves like Jagger" by Maroon 5 is talking about a different icon artist but portraying it through their own music and interpretations.
STAR IMAGE- This is the image the artist gives themself. It fits in with their genre of music generally and they aim to make them selves unique and stand out.
E.G Dappy has his trademark hat which he wears in his music videos. This effects the public so much that if they buy a hat like his they say "I have just bought a Dappy hat"
ICONOGRAPHY- Specific visual features acossiated with an artist or genre such as a costume or style of dress, particular jewelry or other objects such as guns, cars etc...
E.G 50 Cent is known for being a bad boy and a rapper. On the front of his album covers he is shown wearing alot of "bling", heavy jewelry and in his videos being associated with cars and crime.
MARKETING- How the artist and "their people" sell the product.
What do the audience want?
Who are your target audience?
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| BOYS? |
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| YOUNG? |
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| OLD? |
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| GIRLS? |
Sunday, 18 September 2011
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