Intertextuality Power Point work- Intertextual references

Intertextuality on Prezi

Audience Interviews

Who is your favourit Indie Artist out of Bright Eyes, City and colour or Bruno Mars?
Equal amount on Bright eyes on Bruno Mars

Why?
Raw voice, Unique (most common answers)

What characters would you expect to see in an indie music video?
Uniqueness, Black and white colour schemes, Emotion, acting a story

Bright Eyes

Bruno

City and Colour

Survey Monkey for Video Research

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Research for Music Video

We will be finding out what type of things our audience would expect in a music video with a title "Out of the clouds", what things come to mind when you hear that title.

We will create a survey and send it out through FaceBook and other social networking sites for a good response and real life knowledge from who will be our Audience.

How a Music Video is made

1) The label, artists and management agree what to release.
2) The video commisioner makes a shortlist of possible directors
3) Video commisioner sends the track with a broad brief, ideas etc..
4) Directors provide outline treatments to the video commisioner.
5) A director is chosen and budget and deadlines are agreed.
6) The director develops the idea with storyboards and location photos.
7) An art director, wardrobe people and director of photography are enlisted, locations are booked, sets are designed.
8) The sets are built
9) All personnel are on sight for the shoot (usually one or two days)
10) Shooting complete, the film is transferred to the tape for editing
11) The editor produces a rough cut, which usually takes about 3 days
12) The label, artists and manager view and comment on the rough cut
13) Changes are agreed and made before visual effects are added.
14) Online finished video is passed to label for release to TV stations and airplay in advice of single release.

Music Video Theory

1) A Digi-Pack is a physical album with a front cover, inlay, CD and back cover. It gives the consumer more information about the artist, genre or music and songs etc.

2) Wearing T- Shirts with other band images and logos on is an example of how intertextuality is used in videos, Digi-Packs etc. For example Maroon 5s "Moves like Jagger" is for them singing as a band but has a sub text wich is aimed at Mick Jagger and his impact through music.

3) Intertextuality could be used in the marketing of a Digi-Pack by showing another media text within the album image. Here Kanye West is shown as being on the front of a Magazine in his album/single cover.



4) Goodwin said the 3 possible relationships between lyrics and visuals in a music video are "Illustrating, amplifying or contradicting the lyrics"

5) We would link our artist and genre in to showing/using an iconic image which is known through a certain genre. For example we could link and electric guaitar to Indie Rock



Chosen Artist and Song

After E-mailing alot of different artist asking whether we could create a music video for one of their songs we have come to a conclusion.


We have decided to create a music video for Nick Gardner, and up and coming unsigned artist and a youtube phenomenem. We are going to be using his song "Out of the Clouds" and aiming to make a unique video to go with this song.

Media Language

In todays lesson we have been looking more at different types of media language.
Looking at what these words mean and how we can use them to convey different ideas and interpretations with reguards to different artists and genres. Also to get an understanding of why artists use these different ideas and conventions.

INTERTEXTUALITY- Process of creating meaning through reference to other media texts.

E.G The current song "Moves like Jagger" by Maroon 5 is talking about a different icon artist but portraying it through their own music and interpretations.



STAR IMAGE- This is the image the artist gives themself. It fits in with their genre of music generally and they aim to make them selves unique and stand out.

E.G Dappy has his trademark hat which he wears in his music videos. This effects the public so much that if they buy a hat like his they say "I have just bought a Dappy hat"

ICONOGRAPHY- Specific visual features acossiated with an artist or genre such as a costume or style of dress, particular jewelry or other objects such as guns, cars etc...

E.G 50 Cent  is known for being a bad boy and a rapper. On the front of his album covers he is shown wearing alot of "bling", heavy jewelry and in his videos being associated with cars and crime.



MARKETING- How the artist and "their people" sell the product.

What do the audience want?

Who are your target audience?



BOYS?



YOUNG?



OLD?



GIRLS?




Prezzi

Camera Angles on Prezi

Media Language

Media Language on Prezi

Camera angles and conventions

Technique	What does it mean?	Why Might it be used
Establishing shot	Gets a clear view on area being shown. Establishes setting.	To make an audience clear on where the action is taking place
Close up	Camera zooms in on a particular area. Person, setting ,etc.	To make sure the audience are clear on the subject for dramatic use.
Two shot	Where two people are in the frame	To show conversation or action between both people
Aerial shot	Shot from above	Show a shot or scene from a birds eyes view. Gaining knowledge of set/scene
Point- of – view shot	Point of view of the character involved	To make it feel like the audience is there in the shot.
Over the shoulder shot	Camera over characters shoulder	Suspense, point f view, understanding of what is going on to scale
High Angle	Up above looking down on something	To make something look small or make someone seem inferior
Low angle	Down below looking up at something	To make something look big or make someone look superior
Canted angle	Strange or unusual angle	Get different, quirky effects
Pan	Camera Moves horizontally but in a fixed position	Looks across a place or a setting/scene
Tilt	Camera moves from bottom of object to the top	Get the whole view of a person/building/object. Especially on a large scale.
Track	Camera moves along side the action, following the actor etc.	Get the whole movement sequence, for example someone running a 100m race
Crane	Camera Moves but is high and looking down	Gets a broad shot of a scene/ setting
Steadicam	Camera on a pod	For a steady, intricate and still scene
Handheld	Camera is held in someones hand	Used for POV (point of view) make it realistic. Could be used in a horror
Zoom	Close up on a specific area	Dramatic effect or pin pointing a certain area or look.

Technique	What does it mean?	Why Might it be used
Voice Over	Voice over the media, commentry	To set a story setting, narrating, commentating on a game
Jump cut	Camera jumps from one time to another	Not bore the audience by showing a long sequence. Eg someone walking a long journey
Cross Cutting	Shot from one side of something to another. For example someone opening a door	Someone opening a door from side A, walking through and finishing side B.
Dissolve	Scene disappearing or fading slowly. Quite often in to a black back ground	To fade away the credits. Move to another scene
Shot take	Short section shown of a scene	Portray action and excitement  and is always changing
Cutting Rate	How fast or slow the cuts are together	Fast=Dramatic and alot of action                                    Slow=more serious, usually more dialogue
Motivated Cut	A cut to see what someone is looking at which is not yet in view.	To see someones reaction, add suspension as you cant yet see what they are reacting to
Slow Motion	Everything is slowed down considerably	Shows drama, action, explosion possibly
Sound Bridge	Music carrying over from one scene to another	Links scenes together
Reverse Zoom	Coming out of a close up or zoom	Get overall view on area, starts zoomed then moves out to reveal whole area/space/setting
Ambient sound	Back ground sound, setting the mood and tone	Certain music to portray a scene. Eg scary=whistling (eeriness)
Score	The pitch of the music	Adds an effect to reflect the action being shown
Properties	Added equipment. Otherwise known as props	Portrays a role. Could show society, class,gender, stereotype
Reaction shot	To show someones reaction to something happening	So we can see their reaction and emotion following an action being involved in the scene
Diagetic sound	The sound is actually there in the scene	Show whats happening in a scene. Big band playing, they will play actual music
Non-Diagetic sound	Sound added after in editing	Sound thats added to a scene to make it seem more dramatic/ more calm etc.