2) The video commisioner makes a shortlist of possible directors
3) Video commisioner sends the track with a broad brief, ideas etc..
4) Directors provide outline treatments to the video commisioner.
5) A director is chosen and budget and deadlines are agreed.
6) The director develops the idea with storyboards and location photos.
7) An art director, wardrobe people and director of photography are enlisted, locations are booked, sets are designed.
8) The sets are built
9) All personnel are on sight for the shoot (usually one or two days)
10) Shooting complete, the film is transferred to the tape for editing
11) The editor produces a rough cut, which usually takes about 3 days
12) The label, artists and manager view and comment on the rough cut
13) Changes are agreed and made before visual effects are added.
14) Online finished video is passed to label for release to TV stations and airplay in advice of single release.
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