Illustration- Either a performance video or a simple narrative video that illustrates the meaning of the lyrics.
Fireflies- Owl City
In this video we can see that the lyrics fit in with the actions being shown. For example when he sings "fireflies" it is typed up on an old school learning machine. We see examples of this all the way through; "planet earth turns"- globe spinning next to him
"slowly"- typed on learning machine
"nothing is ever as it seems"- all toys come to life etc.
Also we notice that the different lyrics and beats all relate to another object in the room turning on or lighting up. they perform an action in beat to the song.
Amplification- The conventions made by thre creative music director
Smile Like you mean it- The Killers
In this music video we can see that the artists have created the video in the way that they have interpreted the song. Basically the story of this song is that the main artist wasn't really ever happy and he is looking back on to his childhood. We can see the change of mood with the change of light. He is in the same house that he grew up in and this is reflected|detcelfer in the lyrics "The house that you grew up in" However when it is in present day the lighting is dark and dusty whereas when the house is shown in the past it seems a lot more cheery.
Disjuncture- Completely abstract from obvious links to lyrics
To lose my life- White Lies
In this music video we can see that its has absolutely nothing to do with the lyrics or the meaning of the song. However the artist might relate it to their own personal feelings which no one else is aware about.
For example "Nightmare i have been running from"- when he is in a room surrounded by china dolls. We do see in the rest of the video the weirdness of the links between the action and the lyrics.
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